All About Something

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All About Nothing

Become a Better Writing-About-Writing Writer

Step up to the next level

Philip Ogley
All About Something
3 min readMar 28, 2025

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A writing with a desk
The perfect room to write about writing in (Wiki Comms)

Admit it! We all love articles on writing. We read them in case someone has come up with a magic formula we missed.

On this platform, there are 34 current topics on writing. On the topic of Writing there are 980k pieces alone.

That’s nearly a million articles. At 1000 words a piece, that’s a billion words, all accompanied with the same Unsplash image of a typewriter.

(You know the one)

There’s always going to be an About Writing market because most writers aren’t that confident they can go it alone. They think they need help even if they don’t.

So how do you become a better writer at writing about writing?

I’ll tell you

The Title

Make it as clickbaity as possible.

Don’t feel intimidated by anti-clickbaiters. Clickbait is money. Do you want to die in poverty?

I don’t.

My last three pieces were

Become a Worse Writer

My Substack Failure So Far

Why You Should Never Write About Writing

The titles didn’t correspond to the content of the piece — they veered off into childhood memoir.

But people read them anyway.

Remember: Any advice is GOOD ADVICE.

Be Bold

Don’t hold back. People love to believe a person knows what they are talking about.

Make a wild assumption in the first paragraph.

Something like

Everyone Will Read Your Novel

If you’ve ever been published or self-published, you’ll know this is a lie.

But they don’t know that. Writers need hope like gambling addicts need scratch cards.

And nothing is more hopeful to a writer than being told people will read their work.

Back It Up With Figures

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All About Something
All About Something

Published in All About Something

Don’t mention the something because you won’t be allowed to paywall. We also accept articles about Substack (and marmalade).

Philip Ogley
Philip Ogley

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