Thanks for the advice. I like the rat race idea, but then it might fall into the Slow Living/New age/Yoga bracket. No problem with that, but it's been done.

Truth is, my efforts might be best served looking to established, niche pubs like yours and developing a rapport.

I'm writing this piece on learning Spanish for you that I will file next week (file seems professional doesn't it!), what do you think is the best length — realistically for a potential boost (if it's nominated that is). This could be a four-minute piece or ten minute. It could go both ways. Just wondering.